Have you seen the KFC Crushers Ad?
It’s creating mixed reactions amongst the people I have met. Whether they have liked it or not, everybody around is surely talking about it!!
Personally, I think it is an extremely bold ad. It actually goes beyond the ordinary food shots; (“drool shots” as some call it). It’s in a zone where the food is seen or rather not seen, but it’s about what happens after it’s consumed. It basically crushes in your mouth, as the name implies. The two main objectives of an advertisement film, to convey a message and to hit it hard, have been quite literally and convincingly put across in this commercial.
When I was first given a briefing for this job, an instant surge of excitement welled inside me. The script was bold and very different as compared to any other food ads that I have been working on. But I would’ve not expected anything lesser from my favourite production house; Nirvana Films! I have known these wonderful people since before the inception of their company and that is a pretty long time.
I was briefed by the director, Mr. Prakash Verma, to create 3 to 4 very different, opulent shots. His expectations were so high that I just knew that this one was a toughie. As I worked on, I found it almost impossible to accept that I was struggling to conjure these shots, as I am so used to creating 6-8 great food shots almost on a daily basis.
After days of referencing, sketching and rehearsing, I did manage to get a few rounds of applause for my work during the actual day of the shoot.
Ironically, when I see the film now, I hardly find any of my shots in there. I wonder where they all went!
CRUSHED UP in the process I guess!!
See the commercial and give me your opinions
Cheers!
Saba Gaziyani.
(No One Has Recommended Yet)
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Hi Saba — there seems to be some thing of everything in the picturization of the ad …. but that ’something’ that one is lead to expect seems to be missing … is it because of the edit or maybe are the cuts too fast… (what that ’something’ could have been, is also very debatable…..)
personally, i loved it……i experience the taste, visually….the perspective audience likes it! to bus..no debate!
and ppl who try to give it sum turn….i think its all in their mind!
Keep clicking!
cheers!