Thank you for stopping by. Whether you are on a surfing pit stop or you are here for design, I hope you won't log away or close tab disappointed.
I seek to educate, inform, discuss and debate on one and one thing only - Food Photography and Styling (FS&P) - my passion and my profession.
Whether you are an aspiring student, or a food and/or creative professional, I am hoping you will find something useful for yourself in here.
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Loading ...The UpperCrust Show will kickstart tomorrow at the HICC, Novotel Complex. I have been closely associated with the UC team since we have been participating in their Mumbai show, for the past 4 years. I am sad, I will miss the Hyderabad debut event as I am planning my trip to Germany, visiting Anuga Food Expo.
I will be missing the fun, the food and the opportunity to meet a lot of clients old and new there. All of which is in abundance at the UpperCrust Show. Its the only true food show held in India.
I wish Farzana, Rozina and the entire UC team a very hectic weekend and a warning to the people of Hyderabad… watch your waistline this week end.
For more information about events, the programme, and what to eat, visit the “UpperCrust website”
If you visit show, we’d love to know your experience.
(No One Has Recommended Yet) Loading ...I do not fast and hence I do not celebrate Eid the way it has to be celebrated. The only thing I do is cook 25 litres of Sheer Korma every year.
In this post, below, I have not posted images for your comments. Its in not my brilliant food shot nor the image of the week…. Instead, they are posted to lure you to come home today. If not today, then every year from the next year and feast with us.
Once again we wish all our friends and colleagues A VERY HAPPY EID!
(Recommended by 1 users) Loading ... (Recommended by 1 users) Loading ...I had mentioned in my introductory post that through this blog I will share ideas, trends and tips on food styling and photography. I have now categorized my blog for 4 groups. This post is for the Trend-Setters group which I have defined as; Creative Directrs, Art Directors, Designers….
In order to create a common perspective for the blog, it is important to establish a common aim i.e. what do we, as a team, work together for? Creating this common aim will give us a constant reference point to use, so that all discussions and writings on this blog remain constructive and weave around this reference point.
I would like to call this reference point a ‘brilliant food shot’. Because as a stylist, this is my sense of what we all work towards as a team. Of course, this perspective is open for debate ?
However, if one believes that a ‘brilliant food shot’ is what it is all about, then, it is important to specify what a ‘brilliant food shot’ is.
I would like to define a ‘brilliant food shot’ as not only an aesthetically beautiful shot, which is undoubtedly important, but it must also be a shot that sticks to the brief and manifests the intent of the product it is being shot for.
Allow me to illustrate with an example –
Have a look at the image below. It is raw mango powder or what is popularly known as ‘amchur’ powder. The client brief specified that besides projecting a premium look, we need to differentiate the image from a garam masala powder image as the colour of both the powders is same or similar.
Hence, as you see in the shot, I have shown, should I say… the processing cycle of amchur powder.
So instead of just showing a bowl of raw mango powder, I felt the need to be a little more creative by showing some raw mangoes and some slices of raw mangoes. Further on the story continues into dried raw mango slices and finally the powder form of the same. I did not deviate from the main product but just showed various forms of it, thus highlighting it from other powders.
In the mean time you can share your brilliant food shot here; maybe an image of it or even your version of the definition.
The above image was shot for Suhana, a brand owned by Praveen Masale – Pune
I am sure my proposal of “a brilliant food shot” will help us to focus and discuss food styling & photography clearly. In my next post I intend to introduce the job of a food stylist from my perspective.
(No One Has Recommended Yet) Loading ...Just last week I shot a range of food photographs for Diwali. I had a great experience shooting these. I have created a festive mood in these shots. Though the lighting is not my style, the range demanded it. I am proud of these pictures. They are available to purchase on www.foodpics.in.
PS: I won’t be able to shoot images for Eid, but I a preparing a fantastic range of shots for Christmas.
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