I had mentioned in my introductory post that through this blog I will share ideas, trends and tips on food styling and photography. I have now categorized my blog for 4 groups. This post is for the Trend-Setters group which I have defined as; Creative Directrs, Art Directors, Designers….

In order to create a common perspective for the blog, it is important to establish a common aim i.e. what do we, as a team, work together for? Creating this common aim will give us a constant reference point to use, so that all discussions and writings on this blog remain constructive and weave around this reference point.

I would like to call this reference point a ‘brilliant food shot’. Because as a stylist, this is my sense of what we all work towards as a team. Of course, this perspective is open for debate ?

However, if one believes that a ‘brilliant food shot’ is what it is all about, then, it is important to specify what a ‘brilliant food shot’ is.

I would like to define a ‘brilliant food shot’ as not only an aesthetically beautiful shot, which is undoubtedly important, but it must also be a shot that sticks to the brief and manifests the intent of the product it is being shot for.

Allow me to illustrate with an example –
Have a look at the image below. It is raw mango powder or what is popularly known as ‘amchur’ powder. The client brief specified that besides projecting a premium look, we need to differentiate the image from a garam masala powder image as the colour of both the powders is same or similar.
Hence, as you see in the shot, I have shown, should I say… the processing cycle of amchur powder.

So instead of just showing a bowl of raw mango powder, I felt the need to be a little more creative by showing some raw mangoes and some slices of raw mangoes. Further on the story continues into dried raw mango slices and finally the powder form of the same. I did not deviate from the main product but just showed various forms of it, thus highlighting it from other powders.

In the mean time you can share your brilliant food shot here; maybe an image of it or even your version of the definition.

The above image was shot for Suhana, a brand owned by Praveen Masale – Pune

I am sure my proposal of “a brilliant food shot” will help us to focus and discuss food styling & photography clearly. In my next post I intend to introduce the job of a food stylist from my perspective.

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